WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » website copywriter http://www.webstrategies.co.nz WebStrategies SEO experts in Auckland, New Zealand Thu, 20 May 2010 05:37:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 CASE STUDY: Skellerup Roofing http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/ http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/#comments Mon, 09 Nov 2009 08:21:51 +0000 Webstrategies http://www.webstrategies.co.nz/?p=736 skellerupAbout the client:

Skellerup Viking Roofing and Waterproofing (a Tiri group company) distributes a wide range of waterproofing and roofing products for the construction industry. Products include:

  • Enviroclad TPO Roofing Membrane
  • Butylclad Butyl Rubber Roofing Membranes 
  • Epiclad EPDM Rubber Waterproofing Membranes
  • EPDM Fleeceback Waterproofing Membranes
  • Bituclad Modified Bitumen Waterproofing Membranes
  • Dec-K-ing PVC Decking Waterproofing Membranes
  • Peel & Stick Tanking Membranes (Tank Liners)
  • CertainTeed Asphalt Shingles
  • a vast range of roofing and waterproofing Accessories

    • The task:

    Skellerup Roofing commissioned Webstrategies to undertake a full review of their website and provide a detailed recommendation report for the improvement of the website’s:

     - higher results on Google
     - increased visitor levels
     - conversion of visitors to enquiries

    Work undertaken:

    Webstrategies undertook a full technical assessment of the website and removed a number of barriers to the effective indexing of the website by Google such as duplicate content caused by lack of canonical redirects, misuse of meta tags and image tags, and other errors identified by Google Webmaster Tools.  We recommended correct keyword placement in the website to meet best practice targets for placement and density of keyphrases and wrote correct Meta tags and title tags.  We undertook a content review and recommended placement of effective calls to action in pages, with an upgrade of content to include more compelling sales copy and increased intuitiveness of user navigation pathways within the website.

    The results:

    Skellerup Roofing actioned our recommendations and saw an increase in the volume of quality leads generated from the website.

    ——————–

    Testimonial:

    “
    “Ashley recently provided a recommendation report for the optimisation of our website www.skelleruproofing.co.nz.  His report was comprehensive and thorough and we are working through many of the proposed changes, which we are sure will be of benefit to our website over time.  Ashley is clearly knowledgeable in the area of website optimisation and performance and I recommend his services to anyone who wants to see the success of their website improve measurably”

    Jane Waddel
    Skellerup Roofing
    “

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    ]]>     http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/feed/ 0     It’s all about Performance http://www.webstrategies.co.nz/2009/06/16/it%e2%80%99s-all-about-performance/ http://www.webstrategies.co.nz/2009/06/16/it%e2%80%99s-all-about-performance/#comments Mon, 15 Jun 2009 22:25:31 +0000 Webstrategies http://www.webstrategies.co.nz/?p=403 Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads.  The important thing to remember is that having GOALS for your website is essential, and these are best established during the planning phase of your website build - afterall they should be in line with your business and marketing plans anyway.  Goals allow you to set measurable performance targets and to plan the path to the achievement of these goals.  Make sure you measure and understand the success of your plan, along with an understanding of the Return On Investment (ROI) for your efforts. 

    Success of your website can be attributed to several key areas:

    1. It’s performance on search engines notably Google.
    2. It’s success at pulling relevant and qualified visitors to your website from other sources.
    3. It’s success at converting your visitors to meaningful leads or sales
    4. Your ability to measure and understand what your website is doing.

    All of these areas are measurable, so add Google Analytics to your website and monitor your key measures at least on a monthly basis.  Use this data to refine as you go and you’ll be surpised at how much meaningful information you obtain.  Also remember to undertake a technical optimisation of your website, and finally: use a copywriter!

    Author: Ashley Bryan
    Webstrategies
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