WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » website analysis http://www.webstrategies.co.nz WebStrategies SEO experts in Auckland, New Zealand Thu, 20 May 2010 05:37:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 CASE STUDY: Millenium Institute of Sport and Health http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/ http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/#comments Thu, 26 Nov 2009 07:37:19 +0000 Webstrategies http://www.webstrategies.co.nz/?p=753 mishAbout the client:

Millenium Institute of Sport and Health is Auckland’s leading sports centre, and provides:

The task:

Webstrategies was hired to provide seo and website marketing consultancy services to the Marketing Manager.

Work undertaken:

Webstrategies undertook weekly meetings with key staff with the objective of understanding the website optimisation and performance environment of the website www.mish.org.nz, and to also tune their Google Adwords campaign. 

Services utilised:

- Search Engine Optimisation (SEO)
- Google Adwords Management
- Analysis and testing

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]]> http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/feed/ 0 CASE STUDY: Skellerup Roofing http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/ http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/#comments Mon, 09 Nov 2009 08:21:51 +0000 Webstrategies http://www.webstrategies.co.nz/?p=736 skellerupAbout the client:

Skellerup Viking Roofing and Waterproofing (a Tiri group company) distributes a wide range of waterproofing and roofing products for the construction industry. Products include:

  • Enviroclad TPO Roofing Membrane
  • Butylclad Butyl Rubber Roofing Membranes 
  • Epiclad EPDM Rubber Waterproofing Membranes
  • EPDM Fleeceback Waterproofing Membranes
  • Bituclad Modified Bitumen Waterproofing Membranes
  • Dec-K-ing PVC Decking Waterproofing Membranes
  • Peel & Stick Tanking Membranes (Tank Liners)
  • CertainTeed Asphalt Shingles
  • a vast range of roofing and waterproofing Accessories

    • The task:

    Skellerup Roofing commissioned Webstrategies to undertake a full review of their website and provide a detailed recommendation report for the improvement of the website’s:

     - higher results on Google
     - increased visitor levels
     - conversion of visitors to enquiries

    Work undertaken:

    Webstrategies undertook a full technical assessment of the website and removed a number of barriers to the effective indexing of the website by Google such as duplicate content caused by lack of canonical redirects, misuse of meta tags and image tags, and other errors identified by Google Webmaster Tools.  We recommended correct keyword placement in the website to meet best practice targets for placement and density of keyphrases and wrote correct Meta tags and title tags.  We undertook a content review and recommended placement of effective calls to action in pages, with an upgrade of content to include more compelling sales copy and increased intuitiveness of user navigation pathways within the website.

    The results:

    Skellerup Roofing actioned our recommendations and saw an increase in the volume of quality leads generated from the website.

    ——————–

    Testimonial:

    “
    “Ashley recently provided a recommendation report for the optimisation of our website www.skelleruproofing.co.nz.  His report was comprehensive and thorough and we are working through many of the proposed changes, which we are sure will be of benefit to our website over time.  Ashley is clearly knowledgeable in the area of website optimisation and performance and I recommend his services to anyone who wants to see the success of their website improve measurably”

    Jane Waddel
    Skellerup Roofing
    “

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    ]]>     http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/feed/ 0     CASE STUDY: Corporate Cabs http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/ http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/#comments Thu, 05 Nov 2009 08:07:02 +0000 Webstrategies http://www.webstrategies.co.nz/?p=733 corporate_cabsAbout the client:

    Corporate Cabs provide premium chauffeur driven taxi services in Auckland, Wellington, Christchurch and Queenstown.

     

    Services:

    Taxi service
    Airport transfers
    Limousine Hire
    Wedding car hire
    Corporate Tour Service

    The task:

    Corporate Cabs undertook a recent rebuild of their website www.corporatecabs.co.nz. Webstrategies was tasked with assisting to ensure that the new website was launched in an as optimised state as possible.  A particular challenge was to ensure that the new website was optimised for phrases using the word “taxi”.  The website currently performed well on Google for search phrases using “cab”, but not for “taxi”, and this was a requirement.

    Work undertaken:

     Webstrategies provided input at key stages of the website development cycle: design stage, content writing stage, and launch phase:

    1.  Design stage: advised on content placement: key features, calls to action and user pathway start points. Reviewed visitor activity of existing (old) website and factored this into new content planning
    2. Content writing phase.  Draft content was a reviewed and optimised for relevant keyphrases that had been identified using keyword research.
    3. Launch phase.  Prior to launch a full technical analysis was undertaken to ensure the website met best practice for Google friendliness.

    The results:

    Within 10 days of launch the website performed in the top 5 Google NZ results for searches on the phrases “book a taxi online” and “call for a taxi”.  Visitor levels from Google had risen by 74% over the old website.

    ——————–

    Testimonial:

    “
    Hi Ashley,

    Just a quick note to say thanks for all your help with our website. Since employing the services of Webstrategies to oversee and advise us on the development and implementation of our new website we have already seen an increase in traffic. Our web developer also commented on how easy it was to work with you.

    I look forward to implementing stage 2 of our programme in the near future.

    Regards

    Colin Samson I Chief Executive I Corporate Cabs Ltd
    www.corporatecabs.co.nz
    “

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    ]]>     http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/feed/ 0     Finding best keyphrases for your website http://www.webstrategies.co.nz/2009/08/05/basics-determining-keyphrases-for-your-website/ http://www.webstrategies.co.nz/2009/08/05/basics-determining-keyphrases-for-your-website/#comments Wed, 05 Aug 2009 03:28:33 +0000 Webstrategies http://www.webstrategies.co.nz/?p=657 The first step to establishing what keyword and phrases you should optimise your website for is to establish and understand what its goals and objectives are.

    This is best done before you even build your website, but is also extremely valuable for existing websites, as part of your optimisation and fine-tuning efforts.  Your website’s goals could be to:

    • Increase enquiries from your website from level X to level Y
    • Increase sales from your shopping website from $X to $Y
    • Increase the rate at which people download your e-book or other file(s)
    • Increase sign-ups to your newsletter

    Understanding the goals of your website leads on to the crucial task of determining the keyphrases that are relevant to your website and business. 

    These keyphrases need to be relevant to your target market, business, industry and location and are essential for good performance on Google. They are the foundation of what is commonly called Search Engine Optimisation (SEO).

    An excellent first step to determining what the keyphrases for your website should be is to do a search for your products and services on Google, just like your target market will do.  Keep refining your search until you get a set of results in which you would like your website to appear, and there, you have determined one of your keyphrases.  You’ll possibly see your competitors listed there. 

    Work your copy to be relevant to that phrase, and ensure that you have the keyphrases on the page in the right places like title tag, Meta tags and in H1 headings. And of course measure!  There are plenty of free SEO tools around that will tell you your placings on Google for your keywords and phrases, and your website statistics will tell you how successful your newly identified keyphrases are at driving visitors to your website.

    Author: Ashley Bryan
    Webstrategies
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    ]]>     http://www.webstrategies.co.nz/2009/08/05/basics-determining-keyphrases-for-your-website/feed/ 0     New free online SEO tools http://www.webstrategies.co.nz/2009/06/19/new-free-online-seo-tools/ http://www.webstrategies.co.nz/2009/06/19/new-free-online-seo-tools/#comments Fri, 19 Jun 2009 02:07:17 +0000 Webstrategies http://www.webstrategies.co.nz/?p=430 Webstrategies is pleased to announce the launch of a range of free SEO tools, which will help with the diagnosis of search engine optimisation-related issues for your website.  The tools available are:

    and more..

    All comments and feedback about these tools are welcome.

    Author: Ashley Bryan
    Webstrategies
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    ]]>     http://www.webstrategies.co.nz/2009/06/19/new-free-online-seo-tools/feed/ 0     It’s all about Performance http://www.webstrategies.co.nz/2009/06/16/it%e2%80%99s-all-about-performance/ http://www.webstrategies.co.nz/2009/06/16/it%e2%80%99s-all-about-performance/#comments Mon, 15 Jun 2009 22:25:31 +0000 Webstrategies http://www.webstrategies.co.nz/?p=403 Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads.  The important thing to remember is that having GOALS for your website is essential, and these are best established during the planning phase of your website build - afterall they should be in line with your business and marketing plans anyway.  Goals allow you to set measurable performance targets and to plan the path to the achievement of these goals.  Make sure you measure and understand the success of your plan, along with an understanding of the Return On Investment (ROI) for your efforts. 

    Success of your website can be attributed to several key areas:

    1. It’s performance on search engines notably Google.
    2. It’s success at pulling relevant and qualified visitors to your website from other sources.
    3. It’s success at converting your visitors to meaningful leads or sales
    4. Your ability to measure and understand what your website is doing.

    All of these areas are measurable, so add Google Analytics to your website and monitor your key measures at least on a monthly basis.  Use this data to refine as you go and you’ll be surpised at how much meaningful information you obtain.  Also remember to undertake a technical optimisation of your website, and finally: use a copywriter!

    Author: Ashley Bryan
    Webstrategies
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