WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » Internet marketing http://www.webstrategies.co.nz WebStrategies SEO experts in Auckland, New Zealand Thu, 20 May 2010 05:37:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 FAQ: How do I submit my website to the Google Directory? http://www.webstrategies.co.nz/2009/08/12/faq-how-do-i-submit-my-website-to-the-google-directory/ http://www.webstrategies.co.nz/2009/08/12/faq-how-do-i-submit-my-website-to-the-google-directory/#comments Wed, 12 Aug 2009 09:08:02 +0000 Webstrategies http://www.webstrategies.co.nz/?p=713 To submit your site to the Google Directory, you first need to submit to the Open Directory Project – http://www.dmoz.org/

This Directory is the largest and most comprehensive on the Internet, and it is constructed and maintained by a vast, global community of volunteer editors and again is a free service.

Once in the site you then browse to find the category that best suits your website. It is advisable to wait until your website is complete before submitting to the directory.

It’s also really important that you read the rules for submission which you can read here: http://www.dmoz.org/add.html

When you have found the category you want for your site the next step is to click on “Suggest URL”.  It’s advisable to do a quick search to see if your site is already listed. Then you simply follow the instructions on how to submit

It may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites.  Updated data is released weekly by the Open Directory Project but partner sites will update in their own time

Your website will then show up in the Google Directory. The Google Directory is not run by Google; they only use data from the Open Directory Project.

Once you have been accepted you can go back at a later stage and update your information if you are unhappy with your content or things have changed.

Author: Stuart Wilkerson
Webstrategies
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]]> http://www.webstrategies.co.nz/2009/08/12/faq-how-do-i-submit-my-website-to-the-google-directory/feed/ 0 Google offers $75 free advertising http://www.webstrategies.co.nz/2009/06/30/google-offers-75-free-advertising/ http://www.webstrategies.co.nz/2009/06/30/google-offers-75-free-advertising/#comments Tue, 30 Jun 2009 00:53:13 +0000 Webstrategies http://www.webstrategies.co.nz/?p=438 Google has recently announced quite  a nice offer: they’ll give New Zealand businesses $75 free advertising on their Google Adwords system as part of their “Business Stimulus” initiative.

 A Google Adwords campaign is an excellent way to get quick and effective exposure for your website on Google, especially in the early months after a launch when your presence on the “natural” listings of Google is poor.

The Google Adwords campaign is the “Sponsored Links” ads that you see on the right or top of the page when you do a search on Google, and has the following benefits:

  • Can be managed in real time, ie changes are put live immediately.
  • Your website can appear on the first page of Google.
  • The ads can be targeted to specific geographic areas.
  • Monthly spend can be capped.
  • Full reporting is available, allowing you to manage the campaign properly and fine-tune as required.
  • The results of the campaign can provide excellent keyword success data, which can be fed back into the overall search engine marketing efforts.

To be truly effective Google Adwords campaigns must be set up and managed properly, but if that is done then you can expect quick results on Google with a good Return On Investment (ROI).

- Read more about the Google offer here. There is a nice video demo there, and note the wee catch: you must be a NEW advertiser.

- Ask us for assistance

Author: Ashley Bryan
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]]> http://www.webstrategies.co.nz/2009/06/30/google-offers-75-free-advertising/feed/ 0 Opportunities for website improvement http://www.webstrategies.co.nz/2009/06/12/opportunities-for-website-performance-improvement/ http://www.webstrategies.co.nz/2009/06/12/opportunities-for-website-performance-improvement/#comments Fri, 12 Jun 2009 04:28:55 +0000 Webstrategies http://www.webstrategies.co.nz/?p=385 For any website, there are two key areas of opportunity for improving its success:

  1. Increase the number of visitors to the website
  2. Increase the conversion of website visitors into business

Areas of focus for the improvement of the success of your website related to these key areas are:

Increase visitors:

Increase website conversions:

  • Improve the conversion of existing traffic into enquiries and sales.
  • Gain a better understanding of visitor levels and activity in your website, so that decisions can be made regarding the current quality and any remedial action that you need to take to improve this.

Essential to any improvement work for your website is the accurate measurement and analysis of its performance.  Google Analytics is free and extermely powerful.

Author: Ashley Bryan
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