WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » Google Analytics

CASE STUDY: Millenium Institute of Sport and Health

Webstrategies — Thu, 26 Nov 2009 07:37:19 +0000

About the client:

Millenium Institute of Sport and Health is Auckland’s leading sports centre, and provides:

Gym facilities
Swimming facilities and clubs
Accommodation
Nutrition and weight loss services
and much more

The task:

Webstrategies was hired to provide seo and website marketing consultancy services to the Marketing Manager.

Work undertaken:

Webstrategies undertook weekly meetings with key staff with the objective of understanding the website optimisation and performance environment of the website www.mish.org.nz, and to also tune their Google Adwords campaign.

Services utilised:

- Search Engine Optimisation (SEO)
- Google Adwords Management
- Analysis and testing

CASE STUDY: Skellerup Roofing

Webstrategies — Mon, 09 Nov 2009 08:21:51 +0000

About the client:

Skellerup Viking Roofing and Waterproofing (a Tiri group company) distributes a wide range of waterproofing and roofing products for the construction industry. Products include:

Enviroclad TPO Roofing Membrane

Butylclad Butyl Rubber Roofing Membranes

Epiclad EPDM Rubber Waterproofing Membranes

EPDM Fleeceback Waterproofing Membranes

Bituclad Modified Bitumen Waterproofing Membranes

Dec-K-ing PVC Decking Waterproofing Membranes

Peel & Stick Tanking Membranes (Tank Liners)

CertainTeed Asphalt Shingles

a vast range of roofing and waterproofing Accessories

The task:

Skellerup Roofing commissioned Webstrategies to undertake a full review of their website and provide a detailed recommendation report for the improvement of the website’s:

- higher results on Google
- increased visitor levels
- conversion of visitors to enquiries

Work undertaken:

Webstrategies undertook a full technical assessment of the website and removed a number of barriers to the effective indexing of the website by Google such as duplicate content caused by lack of canonical redirects, misuse of meta tags and image tags, and other errors identified by Google Webmaster Tools. We recommended correct keyword placement in the website to meet best practice targets for placement and density of keyphrases and wrote correct Meta tags and title tags. We undertook a content review and recommended placement of effective calls to action in pages, with an upgrade of content to include more compelling sales copy and increased intuitiveness of user navigation pathways within the website.

The results:

Skellerup Roofing actioned our recommendations and saw an increase in the volume of quality leads generated from the website.

——————–

Testimonial:

“
“Ashley recently provided a recommendation report for the optimisation of our website www.skelleruproofing.co.nz. His report was comprehensive and thorough and we are working through many of the proposed changes, which we are sure will be of benefit to our website over time. Ashley is clearly knowledgeable in the area of website optimisation and performance and I recommend his services to anyone who wants to see the success of their website improve measurably”

Jane Waddel
Skellerup Roofing
“

CASE STUDY: Corporate Cabs

Webstrategies — Thu, 05 Nov 2009 08:07:02 +0000

About the client:

Corporate Cabs provide premium chauffeur driven taxi services in Auckland, Wellington, Christchurch and Queenstown.

Services:

Taxi service
Airport transfers
Limousine Hire
Wedding car hire
Corporate Tour Service

The task:

Corporate Cabs undertook a recent rebuild of their website www.corporatecabs.co.nz. Webstrategies was tasked with assisting to ensure that the new website was launched in an as optimised state as possible. A particular challenge was to ensure that the new website was optimised for phrases using the word “taxi”. The website currently performed well on Google for search phrases using “cab”, but not for “taxi”, and this was a requirement.

Work undertaken:

Webstrategies provided input at key stages of the website development cycle: design stage, content writing stage, and launch phase:

1. Design stage: advised on content placement: key features, calls to action and user pathway start points. Reviewed visitor activity of existing (old) website and factored this into new content planning
2. Content writing phase. Draft content was a reviewed and optimised for relevant keyphrases that had been identified using keyword research.
3. Launch phase. Prior to launch a full technical analysis was undertaken to ensure the website met best practice for Google friendliness.

The results:

Within 10 days of launch the website performed in the top 5 Google NZ results for searches on the phrases “book a taxi online” and “call for a taxi”. Visitor levels from Google had risen by 74% over the old website.

——————–

Testimonial:

“
Hi Ashley,

Just a quick note to say thanks for all your help with our website. Since employing the services of Webstrategies to oversee and advise us on the development and implementation of our new website we have already seen an increase in traffic. Our web developer also commented on how easy it was to work with you.

I look forward to implementing stage 2 of our programme in the near future.

Regards

Colin Samson I Chief Executive I Corporate Cabs Ltd
www.corporatecabs.co.nz
“

CASE STUDY: Top Deck Flooring

Webstrategies — Sun, 04 Oct 2009 09:18:37 +0000

About the client:

Topdeck Flooring supply wooden flooring products to the New Zealand market. Their product range includes:

The Problem:

The owner of Topdeck Flooring was frustrated by a lack of success of their website in Google search result pages: they were constantly being overpowered by their competitors who achieved page 1 rankings for relevant keywords, while their own website failed to make any real impression on Google.

The solution:

We started with our full technical analysis of the website and determined that there were several issues which needed to be remedied. Paramount among these was the fact that all pages shared a common title tag and Meta tags, which were driven from one file. While the website did have a CMS there was no meta data management facilities on a per page level and this could not be easily remedied. As the client also had other issues with the CMS we advised and he agreed that a website rebuild was in order. The website was quickly and efficiently rebuilt by Worldnz using their proprietary CMS and full keyword optimisation was undertaken.

A keyphrase pool was established for the website and these phrases were optimised into each page correctly. This was supported by in-bound link (IBL) development, internal link development and sitemap management. We also undertook a review of the content and tweaked key features, calls to action and navigation pathways.

The results:

A month after completion of the work the following results had been achieved:

Top 10 listings on Google for 23 relevent kyphrases including the following: flooring auckland # 5, bamboo flooring #10, laminate flooring auckland #6 etc
Visitor levels from Google doubled following the changes made to the content of the Topdeck website

FAQ: What is the Google bot?

Webstrategies — Tue, 11 Aug 2009 09:54:19 +0000

Google Bot is an automatic tool used by Google using a mathematical process to continually crawl, just like a spider, through web pages and websites to find new and updated content to add to its database. At the same time it removes old links to dead pages or websites thus keeping the “index” of websites that it has listed, as up to date as possible. In short the Google bot checks your website and tells Google what it is all about so that Google can then present your website to people who are doing searches using keywords and phrases.

An important point is that the bot only reads text. So a page with no text will not perform well on Google because Google has nothing upon which to determine what that page is about. A page that does have text and so can be read by the Google bot will most probably get “indexed” and listed in the database. Of course it’s logical to then realise that if Google bot reads text to gain an understanding of what your page is about then it is reading words and phrases and so it’s important to ensure your relevant and desired words are in the page where Google can find them (giving rise to Search Engine Optimisation or SEO).

You can tell if the Google Bot has visited your website by looking at your website statistics supplied by your web host or by joining Google’s Webmaster Tools, which is a service provided free by Google. These tools will tell you how often the Google bot returns and checks your website. The bot follows links so the more links into your website the more often the bot will return.

What does all this mean to you? Well, it’s really important when your website is designed to ensure that the Google bot can find all of your pages. And when writing your content ensure that meaningful and relevant phrases are included and placed in the right places on your pages for Google to find. Quality keyword-rich content with relevant links into your pages is what the Google bot needs, and that is what you need in order for your website to perform well on Google.

Author: Stuart Wilkerson
Webstrategies
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It’s all about Performance

Webstrategies — Mon, 15 Jun 2009 22:25:31 +0000

Successful websites are all about performance: your target market achieving the goals that you set for your website. Your goals could be to: sell your products or services; to inform and educate, or to drive business leads. The important thing to remember is that having GOALS for your website is essential, and these are best established during the planning phase of your website build - afterall they should be in line with your business and marketing plans anyway. Goals allow you to set measurable performance targets and to plan the path to the achievement of these goals. Make sure you measure and understand the success of your plan, along with an understanding of the Return On Investment (ROI) for your efforts.

Success of your website can be attributed to several key areas:

1. It’s performance on search engines notably Google.
2. It’s success at pulling relevant and qualified visitors to your website from other sources.
3. It’s success at converting your visitors to meaningful leads or sales
4. Your ability to measure and understand what your website is doing.

All of these areas are measurable, so add Google Analytics to your website and monitor your key measures at least on a monthly basis. Use this data to refine as you go and you’ll be surpised at how much meaningful information you obtain. Also remember to undertake a technical optimisation of your website, and finally: use a copywriter!

Author: Ashley Bryan
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Opportunities for website improvement

Webstrategies — Fri, 12 Jun 2009 04:28:55 +0000

For any website, there are two key areas of opportunity for improving its success:

Areas of focus for the improvement of the success of your website related to these key areas are:

Increase visitors:

Improvement of your website’s success on Google.
Search Engine Optimisation (SEO).
Internet marketing activities.

Increase website conversions:

Improve the conversion of existing traffic into enquiries and sales.
Gain a better understanding of visitor levels and activity in your website, so that decisions can be made regarding the current quality and any remedial action that you need to take to improve this.

Essential to any improvement work for your website is the accurate measurement and analysis of its performance. Google Analytics is free and extermely powerful.

Author: Ashley Bryan
Webstrategies
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WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » Google Analytics

CASE STUDY: Millenium Institute of Sport and Health

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CASE STUDY: Skellerup Roofing

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CASE STUDY: Corporate Cabs

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CASE STUDY: Top Deck Flooring

About the client:

Related Blog Posts

FAQ: What is the Google bot?

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It’s all about Performance

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Opportunities for website improvement

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