WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand » Case Studies http://www.webstrategies.co.nz WebStrategies SEO experts in Auckland, New Zealand Thu, 20 May 2010 05:37:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 CASE STUDY: Millenium Institute of Sport and Health http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/ http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/#comments Thu, 26 Nov 2009 07:37:19 +0000 Webstrategies http://www.webstrategies.co.nz/?p=753 mishAbout the client:

Millenium Institute of Sport and Health is Auckland’s leading sports centre, and provides:

The task:

Webstrategies was hired to provide seo and website marketing consultancy services to the Marketing Manager.

Work undertaken:

Webstrategies undertook weekly meetings with key staff with the objective of understanding the website optimisation and performance environment of the website www.mish.org.nz, and to also tune their Google Adwords campaign. 

Services utilised:

- Search Engine Optimisation (SEO)
- Google Adwords Management
- Analysis and testing

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]]> http://www.webstrategies.co.nz/2009/11/26/case-study-millenium-institute-of-sport-and-health/feed/ 0 CASE STUDY: Skellerup Roofing http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/ http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/#comments Mon, 09 Nov 2009 08:21:51 +0000 Webstrategies http://www.webstrategies.co.nz/?p=736 skellerupAbout the client:

Skellerup Viking Roofing and Waterproofing (a Tiri group company) distributes a wide range of waterproofing and roofing products for the construction industry. Products include:

  • Enviroclad TPO Roofing Membrane
  • Butylclad Butyl Rubber Roofing Membranes 
  • Epiclad EPDM Rubber Waterproofing Membranes
  • EPDM Fleeceback Waterproofing Membranes
  • Bituclad Modified Bitumen Waterproofing Membranes
  • Dec-K-ing PVC Decking Waterproofing Membranes
  • Peel & Stick Tanking Membranes (Tank Liners)
  • CertainTeed Asphalt Shingles
  • a vast range of roofing and waterproofing Accessories

    • The task:

    Skellerup Roofing commissioned Webstrategies to undertake a full review of their website and provide a detailed recommendation report for the improvement of the website’s:

     - higher results on Google
     - increased visitor levels
     - conversion of visitors to enquiries

    Work undertaken:

    Webstrategies undertook a full technical assessment of the website and removed a number of barriers to the effective indexing of the website by Google such as duplicate content caused by lack of canonical redirects, misuse of meta tags and image tags, and other errors identified by Google Webmaster Tools.  We recommended correct keyword placement in the website to meet best practice targets for placement and density of keyphrases and wrote correct Meta tags and title tags.  We undertook a content review and recommended placement of effective calls to action in pages, with an upgrade of content to include more compelling sales copy and increased intuitiveness of user navigation pathways within the website.

    The results:

    Skellerup Roofing actioned our recommendations and saw an increase in the volume of quality leads generated from the website.

    ——————–

    Testimonial:

    “
    “Ashley recently provided a recommendation report for the optimisation of our website www.skelleruproofing.co.nz.  His report was comprehensive and thorough and we are working through many of the proposed changes, which we are sure will be of benefit to our website over time.  Ashley is clearly knowledgeable in the area of website optimisation and performance and I recommend his services to anyone who wants to see the success of their website improve measurably”

    Jane Waddel
    Skellerup Roofing
    “

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    ]]>     http://www.webstrategies.co.nz/2009/11/09/case-study-skellerup-roofing/feed/ 0     CASE STUDY: Corporate Cabs http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/ http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/#comments Thu, 05 Nov 2009 08:07:02 +0000 Webstrategies http://www.webstrategies.co.nz/?p=733 corporate_cabsAbout the client:

    Corporate Cabs provide premium chauffeur driven taxi services in Auckland, Wellington, Christchurch and Queenstown.

     

    Services:

    Taxi service
    Airport transfers
    Limousine Hire
    Wedding car hire
    Corporate Tour Service

    The task:

    Corporate Cabs undertook a recent rebuild of their website www.corporatecabs.co.nz. Webstrategies was tasked with assisting to ensure that the new website was launched in an as optimised state as possible.  A particular challenge was to ensure that the new website was optimised for phrases using the word “taxi”.  The website currently performed well on Google for search phrases using “cab”, but not for “taxi”, and this was a requirement.

    Work undertaken:

     Webstrategies provided input at key stages of the website development cycle: design stage, content writing stage, and launch phase:

    1.  Design stage: advised on content placement: key features, calls to action and user pathway start points. Reviewed visitor activity of existing (old) website and factored this into new content planning
    2. Content writing phase.  Draft content was a reviewed and optimised for relevant keyphrases that had been identified using keyword research.
    3. Launch phase.  Prior to launch a full technical analysis was undertaken to ensure the website met best practice for Google friendliness.

    The results:

    Within 10 days of launch the website performed in the top 5 Google NZ results for searches on the phrases “book a taxi online” and “call for a taxi”.  Visitor levels from Google had risen by 74% over the old website.

    ——————–

    Testimonial:

    “
    Hi Ashley,

    Just a quick note to say thanks for all your help with our website. Since employing the services of Webstrategies to oversee and advise us on the development and implementation of our new website we have already seen an increase in traffic. Our web developer also commented on how easy it was to work with you.

    I look forward to implementing stage 2 of our programme in the near future.

    Regards

    Colin Samson I Chief Executive I Corporate Cabs Ltd
    www.corporatecabs.co.nz
    “

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    ]]>     http://www.webstrategies.co.nz/2009/11/05/case-study-corporate-cabs/feed/ 0     CASE STUDY: Top Deck Flooring http://www.webstrategies.co.nz/2009/10/04/case-study-top-deck-flooring/ http://www.webstrategies.co.nz/2009/10/04/case-study-top-deck-flooring/#comments Sun, 04 Oct 2009 09:18:37 +0000 Webstrategies http://www.webstrategies.co.nz/?p=723 Top Deck Flooring - bamboo and laminate floorsAbout the client:

    Topdeck Flooring supply wooden flooring products to the New Zealand market. Their product range includes:

     

     

    The Problem:

    The owner of Topdeck Flooring was frustrated by a lack of success of their website in Google search result pages: they were constantly being overpowered by their competitors who achieved page 1 rankings for relevant keywords, while their own website failed to make any real impression on Google.

    The solution:

    We started with our full technical analysis of the website and determined that there were several issues which needed to be remedied.  Paramount among these was the fact that all pages shared a common title tag and Meta tags, which were driven from one file. While the website did have a CMS there was no meta data management facilities on a per page level and this could not be easily remedied. As the client also had other issues with the CMS we advised and he agreed that a website rebuild was in order.  The website was quickly and efficiently rebuilt by Worldnz using their proprietary CMS and full keyword optimisation was undertaken.

    A keyphrase pool was established for the website and these phrases were optimised into each page correctly.  This was supported by in-bound link (IBL) development, internal link development and sitemap management.  We also undertook a review of the content and tweaked key features, calls to action and navigation pathways.

    The results:

    A month after completion of the work the following results had been achieved:

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    ]]>     http://www.webstrategies.co.nz/2009/10/04/case-study-top-deck-flooring/feed/ 0     Case Studies – pre September 09 http://www.webstrategies.co.nz/2009/09/26/case-studies-pre-september-09/ http://www.webstrategies.co.nz/2009/09/26/case-studies-pre-september-09/#comments Sat, 26 Sep 2009 09:39:10 +0000 Webstrategies http://www.webstrategies.co.nz/?p=721 convol
    www.conservationvolunteers.org.nz

    Conservation Volunteers

    The problem: Poor performance on Google for project listings.
    The solution: Modified website code to automatically feature keywords for listings.
    The results: Top 5 rankings on Google for Project names eg: #2 for “Karori Wildlife Sanctuary Trust” #1 for “Waitakere Regional Park Maintenance” #1 for “Aroha Island Charitable Trust” 1 for “Mana Island Planting” webstarters1
    www.webstarters.co.nz

    Webstarters

    The problem: Low performance on Google for essential keyphrases. Poor conversion of visitors to business.
    The solution: Website page tuning to emphasise the keyphrases in the correct locations and density. Copywriting to add impact and calls to action to content.
    The results: #1 on Google for a search on “starting a website” #2 on Google for a search on “free website hosting” #2 on Google for a search on “website development auckland” #3 on Google for a search on “web development auckland” conveyancing
    www.conveyancing.co.nz

    Conveyancing

    The problem: This directory website needed more exposure on Google.
    The solution: Modified directory listing to feature law firm names prominently. Modified website structure to allow Google to access all regions and listings pages
    The results: #1 on Google for a search on “lawfirms auckland” #2 on Google for a search on “lawfirms wellington.” ca
    www.careeranalysts.co.nz

    Career Analysts

    The problem: Low performance on Google for essential keyphrases
    The solution: Website page tuning to emphasise the keyphrases in the correct locations and density.
    The results: #1 on Google for a search on “career assessment” #1 on Google for a search on “career coaching” #1 on Google for a search on “free xarerr healthcheck” grs
    www.gardenretailsuccess.com

    Garden Retail Success

    The problem: New website, no exposure on Google at all
    The solution: Got website indexed on Google in 36 hours. Website content tuning to push website up Google results pages..
    The results: #1 on Google for a search on “garden retail consultancy” #1 on Google for a search on “garden retail marketing” #1 on Google for a search on “garden retail manuals” mtcnz21
    www.mtcnz.org.nz

    Ministry Training College

    The problem: Poor performance on Google for their essential keyphrase: “Bible College”.
    The solution: Website page tuning to emphasise the keyphrase in the correct locations and density, supporting by inbound link development.
    The results: #3 on Google for a search on “Bible College” #3 on Google for a search on “certificate in christain studies”

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