Pay Per Click marketing allows you to set realistic budgets for paid advertising on search engines, with high return on investment.
You have probably seen the “Sponsored Links” on some Google search results, located on the top and right. These are an example of “sponsored links’. These locations on a search results page can drive excellent leads to your website.
Here’s how it works. You set up the sponsored ad and set a number of keywords behind the ad – keywords that are relevant to your industry, business or products/services. If someone does a search on Google using those key phrases, your ad has the potential to appear (it depends on what your monthly spend is). You then pay Google a fee every time someone clicks your “sponsored” link, so you pay for leads only. The amount you pay is determined by how popular Google determines that key phrase to be. The great news is that these ads can be highly effective, with an excellent return on investment, if they are set up and managed properly.
With Pay Per Click Advertising Campaigns:
- Your website can quickly reach the top of search engine result pages
- You have full control over your advertising budget and
- You can measure its effectiveness and always improve it over time
