WebStrategies

Gas Fitter in Auckland climbs Google rankings

Ashley Bryan — Wed, 11 Jan 2012 01:22:17 +0000

Client: M Tocker Gas Fitting and Plumbing, www.mtockergasfitting.co.nz

Business description: M Tocker provides gas fitting services Auckland wide

Requirements: the client’s website was 2-3 months old, and not featuring in the top 100 results on Google NZ for valuable search phrases such as “gas appliance servicing auckland” and “gas fitter auckland” etc.

Work done: My SEO Business Package was applied, technical issues with the site identified and removed and the content optimised for supported keyphrases. Directory submissions were completed to generate inbound links.

Results: The website was lifted up the Google NZ search results for many phrases, with primary phrases gaining page 1 placings:

By: Ashley Bryan
SEO Sunshine Coast

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

From nowhere to page #1 on Google results

Ashley Bryan — Fri, 30 Dec 2011 03:38:47 +0000

Client: Beach On Sixth

Description of Business: Beach On Sixth provides luxury accommodation (apartments and penthouses) in Cotton Tree, in the heart of Sunshine Coast.

The task: To elevate the website from its initial state, which was not in the top 100 results for search phrases related to “accommodation sunshine coast” on the Google AU search results.

The results: page #1 rankings on Google AU, for 12 out of 20 phrases:

Of the 20 phrases, all but 4 moved from outside the top 100 search results to place much better. Most phrases now found on page 1 and 2 of the search results. Work continues in order to improve rankings further following this initial effort.

How achieved:

On site optimisation. Correct keyword placement and density. New content added to support new phrases
Google Webmaster Tools account set up and managed properly to reduce crawl errors.
Website submitted to relevant local business directories.
Advanced link building undertaken.

By: Ashley Bryan

SEO Sunshine Coast

On page 1 of Google for skates and scooters

Ashley Bryan — Fri, 30 Dec 2011 02:12:27 +0000

Client: Rhyno Tanks, www.rhynotank.co.nz

Business Description: the online sales of action sports products and apparel.

The task: to elevate the website in the Google NZ search results for primary phrases: “skate shoes” and “mgp scooters“, and related phrases.

The results: The two primary phrases, and related phrases, all achieve page 1 status (except one phrase):

Rankings for keyphrases related to “mgp scooters” have risen by 2-6 pages. Phrases related to “skate shoes”, have risen from outside the top 100 results, to page 1.

How achieved:

Onsite-optimisation to include keyphrases in the category pages
Addition of new content to support new phrases
Establishment and management of Google Webmaster Tools account. Use of parameters to reduce crawl errors.
Link building

By: Ashley Bryan

SEO Sunshine Coast

Keyword Density Checker

Ashley Bryan — Wed, 14 Dec 2011 05:52:34 +0000

From the good guys at http://www.keyworddensitytools.com/ I don’t necessarily endorse any advertising appearing with this tool.

On page #1 of Google for 18 out of 20 keyphrases

Ashley Bryan — Tue, 06 Dec 2011 13:20:06 +0000

I recently applied my SEO Power Package, to my client Wedding For You. The package involves link building which targets 20 themed phrases stemmed from a primary top level phrase. The phrases and links support one another and drive the primary higher up the Google search results.

Services applied

Wedding For You is an online wedding gifts and wedding supplies shopping website which was less than 12 months old and wasn’t ranking on page #1 of Google NZ search results for any valuable search phrase. I undertook a technical optimisation to remove any barriers to effective indexing of the website by Google, keyword tuned all page content and added additional content to support additional search terms. Links into the website were developed and generated from a variety of sources including online Press Releases, blog and forum commenting and targeted link placement.

Results

After 3 weeks following completion of the work the website has reached page #1 of the Google NZ search results for the phrases targeted:

Rankings continue to improve as links are placed.

See if my SEO Power Package is right for your business >

By: Ashley Bryan

SEO Sunshine Coast

Measuring the success of print advertising

Ashley Bryan — Mon, 21 Nov 2011 00:44:42 +0000

Most business owners and marketers fail to recognise the importance of tracking the success of print advertising and don’t understand that it is relatively easy to track the performance of a print ad by using your website.

Print advertising in magazines, newspapers of other print media is still very popular and often involves a significant financial investment. The more savvy marketers and business owners understand that a well crafted print ad which directs readers to the business’s website enables them to track visitors TO the website or sales ON the website as a result of people reading that ad.

There are several methods available:

Direct readers of the ad to a specific landing page on your website. For instance the ad might say “Special offer for readers of XYZ magazine. Just go to http://www.yourdmian.com/xyzmag”. Then on that landing page you have the offer or discount and you can then track VISITORS to the website from that ad, using your website statistics or Google Analytics. You can ensure that the landing page only captures readers of the ad by blocking the page from search engines.

Add a referral code or voucher to the ad which people can use when purchasing your products or services. The referral code should be specific for that ad of course. For instance you could asy “XYZ magazine Readers get 10% discount. Just use referral code XYZ2011”. This allows you track SALES through the website, generated from that ad.

These techniques of combining offline and online marketing will allow you to gain an understanding of the Return On Investment for paid print advertising, and ultimately determine whether it was worthwhile financially.

Let me know if I can assist with your online marketing needs.

By Ashley Bryan

SEO Sunshine Coast

Queensland Motorcycle School launches free online Motorcycle Classifieds

Ashley Bryan — Wed, 02 Nov 2011 01:45:30 +0000

Queensland Motorcycle School (QMS) this week launched a free online motorcycle classifieds section where people can post their motorcycles, motorbike parts and accessories for free. The service was primarily designed to allow students of Queensland Motorcycle School to buy and sell motorcycle parts and accessories easily, but owner Mark Langford sees the service as being valuable for anyone throughout Australia who has an interest in motorcycles and bikes or gear that they need to sell or buy.

Queensland Motorcycle School was established in 1997 and so has an considerable history in Queensland providing motorcycle training services and Q Ride Assessments throughout the Sunshine Coast. “Our philosophy is to teach correct riding techniques and safest road craft skills to establish a sound foundation to start you off on your new motorcycling way of life” says Mark. The school offers one-on-one Beginners Motorcycle Training courses and also advanced courses for those returning to motorcycle riding in need of re-acquaintance with motorbikes.

The Buy and Sell classified section of the website is seen as a natural expansion of the services offered by QMS, and the system is very easy to use. No registration is required by sellers or buyers, and QMS doesn’t handle any of the financial transactions between buyers and sellers. “We just introduce the buyers and sellers, and they then handle things from there” says Mark. Ads in the classifieds section stay live for 30 days then automatically expire, however sellers are prompted to renew their ads if they wish.

All of Queensland Motorcycle School’s services, including the classifieds section can be found on their website: http://www.queenslandmotorcycleschool.com.au .

Setting up a Google Places page and adding reviews

Ashley Bryan — Tue, 25 Oct 2011 01:11:03 +0000

Ali Husayni has created excellent videos explaining how to set up and optimise a Google Places Page, and how to encourage your clients and other contacts to add reviews.

Your Google Places page will perform best on Google searches if you:

Include keywords in both your Organisation/business name and description.
Encourage people to review your business (positively!) as a Google user, and through other websites that Google tracks reviews on. These called “citations”.

Here are Ali’s videos:

Set up:

Review building:

CLAIM YOUR GOOGLE PLACES PAGE HERE >

By: Ashley Bryan

SEO Sunshine Coast

Definition: Internet Marketing

Ashley Bryan — Sun, 02 Oct 2011 11:39:31 +0000

Internet Marketing Services are designed to increase the exposure of your website on the Intranet and tailored more towards PAID advertising as follows:

Pay Per Click (PPC) – management of your sponsored links on search engines such as the popular Google Adwords, and Adsense systems.
Paid directory listings, such as yellow pages
Paid listings on other relevant websites
Banner Advertising
Social Media and Social Network Marketing

Benefits:

Targeted advertising: usually you have a high level of control
Very measurable, so can assess success or not and fine tune.
Responsive: adjustments can take effect almost immediately, allowing ongoing management.
Can set own budget.

By: Ashley Bryan

Internet Marketing Sunshine Coast

Basic Adwords Cost Per Sale Calculator

Ashley Bryan — Tue, 06 Sep 2011 03:43:23 +0000

The calculator below will calculate your Adwords campaign’s Cost Per Sale. Click the “CLICK TO EDIT” button and enter data:

Please let me know if I can assist with your Adwords Campaign Management >