SEO Observations for February 2013
This month I have observed and read the following related to Google and the SEO industry: Suspected Google Brand Update mid-January There have been several reports online about a Google Search results update in mid-January (about January 17th), which favoured big brands in the search results over lesser-known brands, ie http://www.seroundtable.com/google-jan-17-brands-16261.html . I have alsoRead More
SEO Experts agree: In 2013 the Expert Author will ReignThis article summarises the thoughts of key SEO experts from around the world on what to focus on SEO-wise in 2013. At the end of 2012, there was a lot of talk about protecting online reputation; G…
SEO For 2013: New vs Legacy SEO
This year has seen some significant changes from Google in the way it ranks websites – primarily via the “Penguin” update to its algorithm in April that devalued many low quality link building techniques, and saw many websites drop out of the search results for their target phrases. This came on top of the “Panda”Read More
FAQ: where do the title and description in the Google search results come from?
I have been asked how the Google search result items are created. That’s the Blue Title with the URL and brief description below it like this: This is a good question and an understanding of this will definitely assist you in your SEO efforts. The Title in a search result is clickable to the destination URL on yourRead More
SEO Training #5 – you and your competitors
Just as part of our everyday marketing activities includes looking at what our competitors do, so it is that we should analyse our competitors’ websites as part of our preparation for SEO. Now, the competitors we are talking about here are your competitors in the Google search results, which may or may not be yourRead More
SEO Training #3 – SEO, the broad outlineSEO is “…the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results…
SEO Training #1 – SEO, what’s all the fuss?Today I start my free online SEO Training Course. The idea is go step by step, gently, through the process of optimising your website, and building links into it. The objective: higher rankings…
From nowhere to page one for live streaming websiteI did a quick SEO job for a client recently which highlights the power of good onsite optimisation combined with well placed external links. The website is Social Stream TV, a website which offers live…
