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Google

Google Panda 4.2 Strikes….but slowly

“From the Website Strategies blog Google Panda 4.2 Strikes….but slowly

Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend. Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of yourRead More

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Impact of Google’s Mobilegeddon Update

“From the Website Strategies blog Impact of Google’s Mobilegeddon Update

Zineb Ait Bahajji, a Google representative, was quoted as saying that the “Mobilegeddon” update would be more impactful than Panda or Penguin. Gary Illyes, also from Google, reiterated this later. So the debate has been: Is the Mobilegeddon update as impactful as it was expected to be? Media reports suggest otherwise with some going asRead More

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FAQ: Are non-mobile friendly websites penalised by Google?

“From the Website Strategies blog FAQ: Are non-mobile friendly websites penalised by Google?

We received a question:  Apparently there has been a recent change with Google that websites need to be mobile responsive or they will lose page ranking.  Is that correct?? Answer: It is important to understand that any issues related to not being mobile-friendly are confined to the Google Mobile search results (ie when using GoogleRead More

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Google expanding their use of mobile friendliness as a ranking signal

“From the Website Strategies blog Google expanding their use of mobile friendliness as a ranking signal

Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21.  What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’tRead More

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You Need To Be Looking At These SEO Factors In 2015

“From the Website Strategies blog You Need To Be Looking At These SEO Factors In 2015

2014 has once again seen many changes from Google, including: New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content. New rollouts of the Google Penguin algorithm which looks at the quality of links into the website and lowers theRead More

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Overview of the “New” SEO

“From the Website Strategies blog Overview of the “New” SEO

Interesting article: http://www.business2community.com/seo/responsive-website-design-better-efficient-seo-0977287 In short: Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users. There are some very good reasons why you should consider a more responsive web design. First, you are providing an improvedRead More

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Google Authorship Dead

“From the Website Strategies blog Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued. https://www.seroundtable.com/google-authorship-dead-19077.html In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises: “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, andRead More

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Understanding the Google Search Results

One of the main parts of business activity is Market Analysis. This should be something that is done when people plan a business or start it up. It is also something that should be monitored by keeping a watchful eye on what the trends are occuring on a daily basis in a specific industry. It has become equally important to watch the online activities of our own business and that of our…

Back To Basics: Some technical aspects of SEO

The technical aspects of SEO are usually overlooked when a website is launched and it is the smallest technical issue that can sometimes make the difference between a website’s success or failure.

When you don’t get SEO right the first time your website can be left behind and your competitors will find the success that you want.

Your website needs to be optimised for the search engines…

Glossary of Google Analytics Terms

Google Analytics is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of…

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