Understanding the Google Search Results

One of the main parts of business activity is Market Analysis. This should be something that is done when people plan a business or start it up. It is also something that should be monitored by keeping a watchful eye on what the trends are occuring on a daily basis in a specific industry. It has become equally important to watch the online activities of our own business and that of our…

Back To Basics: Some technical aspects of SEO

The technical aspects of SEO are usually overlooked when a website is launched and it is the smallest technical issue that can sometimes make the difference between a website’s success or failure.

When you don’t get SEO right the first time your website can be left behind and your competitors will find the success that you want.

Your website needs to be optimised for the search engines…

Glossary of Google Analytics Terms

Google Analytics is a system that allows webmasters to take an in-depth look at the performance of a web page. This is something that you can sign up for free of charge and all you need to do is add some simple code to your web page. Once you have the tracking code in place and confirm that it has been properly installed, Google will start to track data for you relating to the performance of…

Setting Up As A Google Publisher


Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:

As you work through the steps to set up your Google Business page you will see that code is produced by the system that is designed for you to add into your website. Copy and paste the code and add it to…

Setting up your Google Plus business page



Here’s how you do it.

1. The first thing you will do is navigate to

2. Next, select a category from the multiple categories that are offered.

Choose the one that suits your business the best and then provide the information requested which is different for every category.

3. Complete all of the necessary information.

You w…

Setting Up Google Authorship


These days when a search is conducted some of the results that are shown will display the face of the author of that content. Authorship increases the Author’s recognition and helps those web pages to clearly stand out in the Search Engine Results Pages. This can increase the rank of your web page and give you an edge over your competition which can help to attract new…

Organic Versus Paid Traffic – Which to Choose?



Every business owner with a website must tackle online marketing  in order to get their business noticed. It can be very confusing to try to determine what it means to have your site listed organically or through paid methods. Organic SEO is when Google and other search engines index content so that it can be seen by people who are searching for that type of content.
Paid methods involve sit…

Getting The Global Marketing Strategy Right

Author: Guest author

An integrated digital marketing approach is paramount to survival in today’s online landscape. SEO has, again, become somewhat of a dirty word.

Focus has tilted towards building your reputation as a brand, rather than looking for ways to manipulate the algorithms. Especially, in the wake of several major Google algorithm updates recently (Panda and Penguin).


Google Update: Google Launches Manual Action Viewer in Webmaster Tools

“From the Website Strategies blog Google Update: Google Launches Manual Action Viewer in Webmaster Tools

Today Google announced the launch of a Manual (Penalty) Action Viewer into Google Webmaster Tools (GWT), although a later addition explained that a “snag” had delayed the launch of the feature for several days.  The Manual Action Viewer builds upon the “Unnatural Links” messages that have been appearing in GWT over the past year orRead More

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