For a business targetting a small geographic area, how do we handle title tags?
To submit your site to the Google Directory, you first need to submit to the Open Directory Project – http://www.dmoz.org/
What is the Google bot and why is it important to t you?
The first step to establisihng what keyword and phrases you should optimise your website for is to establish and understand what its goals and objectives are.
I sometimes get asked the question: “does having both / and /home for a website create “duplicate” home pages and cause Google to blacklist a site, or does it just lower a site’s page rank?” Here’s my take on this issue.
Any time two URLs point to the same page there exists a potential duplicate content issue [...]
The Google Adwords system is an excellent way to start marketing a new website on the Internet quickly, especially in the early months after a launch when exposure on the “natural” listings of Google is poor
Google has recently announced quite a nice offer: they’ll give New Zealand businesses $75 free advertising on their Google Adwords system as part of their “Business Stimulus” initiative.
Successful websites are all about performance: your target market achieving the goals that you set for your website.
For any website, there are two key areas of opportunity for improving its success.
Here are some basic things you should now about your website’s performance, in a nutshell
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