Client: M Tocker Gas Fitting and Plumbing, www.mtockergasfitting.co.nz

Business description:  M Tocker provides gas fitting services Auckland wide

Requirements:  the client’s website was 2-3 months old, and not featuring in the top 100 results on Google NZ for valuable search phrases such as “gas appliance servicing auckland” and “gas fitter auckland” etc.

Work done: My SEO Business Package was applied, technical issues with the site identified and removed and the content optimised for supported keyphrases.  Directory submissions were completed to generate inbound links.

Results:  The website was lifted up the Google NZ search results for many phrases, with primary phrases gaining page 1 placings:

By: Ashley Bryan
SEO Sunshine Coast

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Client:  

Description of Business:  Beach On Sixth provides luxury accommodation (apartments and penthouses) in Cotton Tree, in the heart of Sunshine Coast.

The task:  To elevate the website from its initial state, which was not in the top 100 results for search phrases related to “accommodation sunshine coast” on the Google AU search results.

The results: page #1 rankings on Google AU, for 12 out of 20 phrases:

Of the 20 phrases, all but 4 moved from outside the top 100 search results to place much better.  Most phrases now found on page 1 and 2 of the search results.  Work continues in order to improve rankings further following this initial effort.

How achieved:

• On site optimisation. Correct keyword placement and density. New content added to support new phrases
• Google Webmaster Tools account set up and managed properly to reduce crawl errors.
• Website submitted to relevant local business directories.
• Advanced link building undertaken.

By: Ashley Bryan

SEO Sunshine Coast

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Client:

Business Description:  the online sales of action sports products and apparel.

The task:  to elevate the website in the Google NZ search results for primary phrases: “skate shoes” and “mgp scooters“, and related phrases.

The results:  The two primary phrases, and related phrases, all achieve page 1 status (except one phrase):

Rankings for keyphrases related to “mgp scooters” have risen by 2-6 pages.  Phrases related to “skate shoes”, have risen from outside the top 100 results, to page 1.

How achieved:

• Onsite-optimisation to include keyphrases in the category pages
• Addition of new content to support new phrases
• Establishment and management of Google Webmaster Tools account.  Use of parameters to reduce crawl errors.
• Link building

By: Ashley Bryan

SEO Sunshine Coast

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Services applied

Wedding For You is an online wedding gifts and wedding supplies shopping website which was less than 12 months old and wasn’t ranking on page #1 of Google NZ search results for any valuable search phrase.  I undertook a technical optimisation to remove any barriers to effective indexing of the website by Google, keyword tuned all page content and added additional content to support additional search terms. Links into the website were developed and generated from a variety of sources including online Press Releases, blog and forum commenting and targeted link placement.

Results

After 3 weeks following completion of the work the website has reached page #1 of the Google NZ search results for the phrases targeted:

Rankings continue to improve as links are placed.

See if my SEO Power Package is right for your business >

By: Ashley Bryan

SEO Sunshine Coast

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).

Absolutely under-considered by most website owners and managers whose attention is fixated on website position in the Google search results, the improvement of your website’s conversion rate can generate increased business from your website almost overnight.  Afterall, you already have visitors to your website, so why not get as much business from them as possible?  Once high conversion rates are achieved then any other efforts which involve raising the numbers of visitors to your website, whether it be SEO or online/offline marketing efforts, will be just so much more worthwhile in terms of generating good ROI and quality business.

Improving your website’s conversion rate involves changing the content, design, structure or navigation pathways of your website to optimise efficiency, ensure maximum retention of visitors and flow of visitors from entry through to action.  It involves getting your message right (ensuring it matches the intent of your visitors and is targeted to your market).  Fundamental to improving your conversion rate is measuring, analysing and understanding your current visitor activity so that sound decisions can be made regarding the changes you need to make to your website, and then continually monitoring so that the success or otherwise of changes can be understood and efforts adjusted as required.  This tracking and analysis can involve the use of analytics tracking code, heatmaps which show mouse movement patterns and click patterns, form conversion analysis and even the screen recording of visitor activity.  Without these tools you are really flying blind; with them you will have most of the answers and the information you need to improve your website conversion rates.

I’ve applied these tools and techniques to many websites with excellent results, notable examples recently include www.a1drivingschool.co.nz and www.easyblinds.co.nz both of whom are enjoying conversion rates in excess of 10%.

Let me know if I can assist with the improvement of your website’s conversion rate > 

By: Ashley Bryan

SEO, website marketing and website conversion optimisation | Sunshine Coast - I offer website performance optimisation services designed to increase the effectiveness of your website (IE GENERATE MORE BUSINESS).