Category

Blog

SEO: You and Your Competitors

One part of marketing your business and your website should be to take a close look at what your competitors are doing. Analysing the websites of your competitors is something that should be done in order to ensure your own SEO is done correctly.

Who are your competitors? They are the ones that are right next to you in the Search Engine Results Pages (SERPs). If your competition ranks abov…

Do Branded Adwords Campaigns provide Any Additional Value?

I’ve been doing a lot of research on whether having Adwords ads for a brand name is a waste of time or not (in terms of traffic and conversions) if you are already ranking Organically for your brand name, and so appear at the #1 spot. Is this a waste of time or does having a branded Adwords campaign provide additional benefit?

This study…

Technical Aspects of SEO

technical-seo

When it comes to SEO optimisation , there are several important technical tasks that must be completed in order for a website to be successful in Google’s search results. Without the completion of these technical tasks any other work that has been done may be a wasted effort.

Technical optimisation removes barriers to effective indexing by the search engines. When you have done everything…

Setting Up As A Google Publisher

setting_up_as_a_google_publisher_image_1

Being a Google verified publisher confers additional authority on your website and also presents your information as a feature to the right hand side of a Google search for your brand eg:

As you work through the steps to set up your Google Business page you will see that code is produced by the system that is designed for you to add into your website. Copy and paste the code and add it to…

Setting up your Google Plus business page

setting_up_your_google_plus_business_page_image_1

setting_up_your_google_plus_business_page_image_1

Here’s how you do it.

1. The first thing you will do is navigate to https://plus.google.com/pages/create

2. Next, select a category from the multiple categories that are offered.

Choose the one that suits your business the best and then provide the information requested which is different for every category.

3. Complete all of the necessary information.

You w…

Setting Up Google Authorship

setting_up_google_authorship_image_1

These days when a search is conducted some of the results that are shown will display the face of the author of that content. Authorship increases the Author’s recognition and helps those web pages to clearly stand out in the Search Engine Results Pages. This can increase the rank of your web page and give you an edge over your competition which can help to attract new…

Organic Versus Paid Traffic – Which to Choose?

google

google

Every business owner with a website must tackle online marketing  in order to get their business noticed. It can be very confusing to try to determine what it means to have your site listed organically or through paid methods. Organic SEO is when Google and other search engines index content so that it can be seen by people who are searching for that type of content.
Paid methods involve sit…

End Of Guest Blogging?

As expected Matt Cutts, the Web-spam guru at Google, has come out and advised that guest blog posting is a dangerous way to build links going forwards and you should not do it: http://www.mattcutts.com/blog/guest-blogging/. This is no surprise.

He does say that really genuine contributions and very high quality multi-author blogs are OK but I wouldn’t post your own content to other websites at…

10 Excellent Tips On SEO and Digital Marketing For 2014:

Source:  http://www.searchenginejournal.com/worry-less-2014-stats-and-tips-stressed-digital-marketer/72007/

These guys are right about the stress, but the nuggets from this article is the list of 15 digital marketing stats for 2014:

Do focus on the quality of your social media

Do make your campaigns personal by highlighting your culture and your employees

Do research what is…

Twelve Free Tools to Help Your Small Business Succeed

MailChimp Logo

When you’re on a limited budget, finding free online tools to help with various work tasks is a necessary part of growing your small business. Fortunately, there are many free applications that can help you save time and money. Here are 12 powerful free tools to help your small business succeed.

 
Free Marketing Tools
MailChimp

MailChimp is one of the leading email marketing servic…

Copyright ©2014. All Rights Reserved.