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Google Panda 4.2 Strikes….but slowly

“From the Website Strategies blog Google Panda 4.2 Strikes….but slowly

Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend. Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of yourRead More

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Impact of Google’s Mobilegeddon Update

“From the Website Strategies blog Impact of Google’s Mobilegeddon Update

Zineb Ait Bahajji, a Google representative, was quoted as saying that the “Mobilegeddon” update would be more impactful than Panda or Penguin. Gary Illyes, also from Google, reiterated this later. So the debate has been: Is the Mobilegeddon update as impactful as it was expected to be? Media reports suggest otherwise with some going asRead More

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FAQ: Are non-mobile friendly websites penalised by Google?

“From the Website Strategies blog FAQ: Are non-mobile friendly websites penalised by Google?

We received a question:  Apparently there has been a recent change with Google that websites need to be mobile responsive or they will lose page ranking.  Is that correct?? Answer: It is important to understand that any issues related to not being mobile-friendly are confined to the Google Mobile search results (ie when using GoogleRead More

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Basic Social Media Plan

“From the Website Strategies blog Basic Social Media Plan

A simple guide to get started, 15 minutes per day Initially use the same posts for Facebook, Twitter and Google Plus (will need to be cut down to <140 characters for Twitter). Later, vary the post text for each. Later still, treat each channel entirely separately with its own plan. Hootsuite.com allows you to manageRead More

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10 Reasons Why Having Videos Autoplay on your website is not a good idea

“From the Website Strategies blog 10 Reasons Why Having Videos Autoplay on your website is not a good idea

To use or not to use autoplay for video content on my site? That’s the question bouncing around most website owners’ minds. Just like music, photos and maps, videos can enhance your visitors’ experience and lead to more conversions. When placing the video on the site, you can either set the video to play automaticallyRead More

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Arnie’s new movie “Maggie” – zombie film with a difference – not so much the action hero type of offering you might expect but the tale of a father trying to save his daughter who is already infected with the zombie virus. Would need to be a different approach to zombies to avoid the very hard task of improving on “World War Z”. http://www.cnet.com/…/arnold-schwarzenegger-zombie-movie-g…/ ‪#‎ maggie‬ ‪#‎ arnoldschwarzenegger‬ ‪#‎ worldwarz‬ “

Organic Bounce Rates and Blog Posts

“From the Website Strategies blog Organic Bounce Rates and Blog Posts

Bounce rate is counted when a visitor leaves from the same page that they arrived from, without taking further action.  “Further action” can be defined as moving to another page in the website or taking some action on the page such as downloading a file or submitting a form.  Time spent on the page isRead More

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Best onsite SEO Practices For New Websites

“From the Website Strategies blog Best onsite SEO Practices For New Websites
Below I list the major SEO factors that I recommend should be considered when rebuilding a website or when developing a new website. It is a given that the basic aspects of SE…

Test switchable glass animation

“From the Website Strategies blog Test switchable glass animation
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Google expanding their use of mobile friendliness as a ranking signal

“From the Website Strategies blog Google expanding their use of mobile friendliness as a ranking signal

Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21.  What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’tRead More

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