Organic SEO versus Paying for Advertising
Business owners new to online marketing might start off confused about the difference between Organic SEO (results listed by the grace of Google) and pay-per-click, e.g. Google Adwords. (What’s Adwords? http://www.websitestrategies.com.au/faq/faq-quick-description-of-google-adwords/ ) They often have some idea that backlinks have a positive effect on their Google ranking (we call this the Search Engine Results Pages).Read More
SEO Training #6 – technical aspects of SEO
Some things that are important but often overlooked when it comes to SEO are the technical aspects of the Search Engine Optimisation effort. Sometimes technical issue may hold back real success of a website in the Google search results, even when a substantial SEO-effort in other areas such as link building, has been made. YouRead More
FAQ: where do the title and description in the Google search results come from?
I have been asked how the Google search result items are created. That’s the Blue Title with the URL and brief description below it like this: This is a good question and an understanding of this will definitely assist you in your SEO efforts. The Title in a search result is clickable to the destination URL on yourRead More
SEO Training #5 – you and your competitors
Just as part of our everyday marketing activities includes looking at what our competitors do, so it is that we should analyse our competitors’ websites as part of our preparation for SEO. Now, the competitors we are talking about here are your competitors in the Google search results, which may or may not be yourRead More
SEO Training #4 – understanding the Google search environment for your search phrasesMarket Analysis forms a big part of our business activities as we all know. We undertake these activities when we are planning and starting up our businesses and…
SEO Training #3 – SEO, the broad outlineSEO is “…the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results…
FAQ – Quick description of Google AdwordsGoogle Adwords are the Ads you see to the right and top of a set of Google search results and are known as “Pay Per Click” (PPC) advertising, which means that you don’t pay unless someone clicks on t…
Free duplicate content checkerI have found this great tool which will check how similar two web pages are for FREE: Duplicate Content Check It gives a nice little report which details the similarities between the two pages. Obviously we want t…
SEO Training #1 – SEO, what’s all the fuss?Today I start my free online SEO Training Course. The idea is go step by step, gently, through the process of optimising your website, and building links into it. The objective: higher rankings…
From nowhere to page one for live streaming websiteI did a quick SEO job for a client recently which highlights the power of good onsite optimisation combined with well placed external links. The website is Social Stream TV, a website which offers live…
