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Google expanding their use of mobile friendliness as a ranking signal

“From the Website Strategies blog Google expanding their use of mobile friendliness as a ranking signal

Google has formally announced that they are significantly expanding their use of mobile friendliness as a ranking signal and this will roll out on April 21.  What this means is that the search results for people using a mobile device to search for your products and services will be impacted, and non-mobile friendly websites won’tRead More

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15 SEO Best Practices for Structuring URLs

“From the Website Strategies blog 15 SEO Best Practices for Structuring URLs

  Great article on Moz last week: http://moz.com/blog/15-seo-best-practices-for-structuring-urls  

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3 SEO Tips For March

“From the Website Strategies blog 3 SEO Tips For March

If you own or run a website, then search engine optimization is one of your primary concerns. The more optimised your site is to the search engine, the better your sites ranking will be. But as we aim to achieve optimisation, a few important questions arise:  Do I put my content in subdomains or SubfoldersRead More

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How to Prepare an Effective Press Release

“From the Website Strategies blog How to Prepare an Effective Press Release

A press release is not a condensed infomercial or an opportunity to advertise.  It is an announcement about something that you want to let the world know about.  It should be something that is important pertaining to your business and it needs to be written in a particular format. This format is what sets aRead More

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How Can You Optimize a Blog Article for SEO?

“From the Website Strategies blog How Can You Optimize a Blog Article for SEO?

One very important subject when it comes to B2B business is search engine optimisation.  Buyers now spend a great deal of time researching products before they make a purchase so it is very important to ensure that your product ranks on page one in those search engine results.  People that are doing this kind ofRead More

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You Need To Be Looking At These SEO Factors In 2015

“From the Website Strategies blog You Need To Be Looking At These SEO Factors In 2015

2014 has once again seen many changes from Google, including: New rollouts of the Google Panda algorithm which look at the quality of website content and lowers rankings for websites with ”thin” or inadequate content. New rollouts of the Google Penguin algorithm which looks at the quality of links into the website and lowers theRead More

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5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2

“From the Website Strategies blog 5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2

These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn’t attend the last one with Rand and Dr. Pete (or those who’d like to see them again!), we’ve got you covered. Enjoy, and we hope that you’re able to make the next MozTalk! Source:Read More

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Google Releases First Penguin Update In Over A Year

“From the Website Strategies blog Google Releases First Penguin Update In Over A Year
Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major cha Source: se…

Overview of the “New” SEO

“From the Website Strategies blog Overview of the “New” SEO

Interesting article: http://www.business2community.com/seo/responsive-website-design-better-efficient-seo-0977287 In short: Google recommends responsive web design. This is an enhanced website that is adaptive to every screen size for all major devices like laptops, desktop PCs, tablets and mobile users. There are some very good reasons why you should consider a more responsive web design. First, you are providing an improvedRead More

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Google Authorship Dead

“From the Website Strategies blog Google Authorship Dead

Google have announced that their much used “Authorship” has been discontinued. https://www.seroundtable.com/google-authorship-dead-19077.html In June they stopped showing author photos in the search results and now they don’t show any author information at all.  John Mueller at Google advises: “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, andRead More

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