To be precise, is Search Engine Optimisation considered to be a marketing activity? We think so. It all comes down to tying your overall marketing strategy to online SEO activities. The more that you know (and can tell an SEO company) about your target customer, then the better for eventual Google search page results. Why? Read More
The Role of the SEO Agency in your Marketing Team
In order to attract more customers, it is essential to hire a reliable SEO Agency to work hand-in-hand with your marketing team. Without appropriate search engine optimisation strategies, the efforts of the marketing department may well be wasted. For those with no marketing co-ordinator, it’s even more vital to get professional help for your business’sRead More
How to Choose a Good SEO Company
When you’re searching online for an SEO Company to improve your website’s search engine results, there’s probably two things on your mind: excellent results and good value pricing. Many claim to have both. But what are some telltale signs that an SEO provider is a good one? Here are five important questions to ask (toRead More
Why SEO Consultants Enquire About Conversion Rates
These days it pays to have an SEO Consultant take a ‘birds eye view’ of your company’s online activity, along with making tweaks to your website’s words. SEO Consultants may ask about how your web pages are “converting”. While you might be picturing your website changing into new clothes, it really means looking at howRead More
Why SEO Services Are Best Tailored To Your Business
SEO services are not “one type fits all”. While it might be tempting to choose a Search Engine Optimisation package based on your budget or how much you want results, it may be better to get a cherry-picked box of SEO activities tailored for your business. It involves discussing your entire online plans. I mean,Read More
SEO Observations for February 2013
This month I have observed and read the following related to Google and the SEO industry: Suspected Google Brand Update mid-January There have been several reports online about a Google Search results update in mid-January (about January 17th), which favoured big brands in the search results over lesser-known brands, ie http://www.seroundtable.com/google-jan-17-brands-16261.html . I have alsoRead More
Affordable SEO – DIY or Paid Professional?
In the Search Engine Optimisation industry, there’s a broad range of choices: do-it-yourself (trial and error or get training), pay a solo SEO Consultant, or pay a large SEO company, for at least six months. Large corporations usually opt to get a proven SEO company and pay big-time; but if you’re a micro or smallRead More
SEO Consulting Terminology – Why are Penguins using the Internet?
When discussing with an SEO Consultant about your website optimisation, he or she may use some SEO Consulting terms you are not yet aware of. So let’s go through a few ‘insider topics’ now. Google Penguin is a Google algorithm update of April 24, 2012. The update was aimed at decreasing search engine rankings ofRead More
SEO Experts agree: In 2013 the Expert Author will ReignThis article summarises the thoughts of key SEO experts from around the world on what to focus on SEO-wise in 2013. At the end of 2012, there was a lot of talk about protecting online reputation; G…
SEO For 2013: New vs Legacy SEO
This year has seen some significant changes from Google in the way it ranks websites – primarily via the “Penguin” update to its algorithm in April that devalued many low quality link building techniques, and saw many websites drop out of the search results for their target phrases. This came on top of the “Panda”Read More
