We are often asked what are the important things that Google factors in, when determining where in the search results a website is ranked, and how to improve those rankings over time. The main factors that you should attend to on an ongoing basis, in order for Google to assign your website increasing value (PageRank) are:
- Age of website. The older the website the more “value” it accrues with Google. The website and business behind it is more stable, so is probably a better resource for the Google searcher (Googler).
- Grow links in from other websites. Whenever you get the opportunity, ask other website owners to add a link TO your website FROM theirs. You may have to return the favour which is fine: add them to a new page called “Resources” or similar. Google measures and analyses links into your website. The more valuable the website that has the source link the better. Google sees this as a “vote” for your website.
- Update your website regularly. Google will measure this and if a regular frequency of updates are recorded then your website will be assigned more value from Google. Regular updates and a growing website are an indication that the website content will be fresh and up to date and of more value to the Googler, than a site that doesn’t have these.
Of course getting the relevant keywords into each page in the correct places and density underpins all of these things. Keywords and phrases that you optimise for should be relevant to the content of the page, and from there you can develop a keyword pool for the website. If you want to optimise your website for other, additional phrases then you need to add new pages to support those.
Author: Ashley Bryan
Webstrategies
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