About the client:
Skellerup Viking Roofing and Waterproofing (a Tiri group company) distributes a wide range of waterproofing and roofing products for the construction industry. Products include:
The task:
Skellerup Roofing commissioned Webstrategies to undertake a full review of their website and provide a detailed recommendation report for the improvement of the website’s:
- higher results on Google
- increased visitor levels
- conversion of visitors to enquiries
Work undertaken:
Webstrategies undertook a full technical assessment of the website and removed a number of barriers to the effective indexing of the website by Google such as duplicate content caused by lack of canonical redirects, misuse of meta tags and image tags, and other errors identified by Google Webmaster Tools. We recommended correct keyword placement in the website to meet best practice targets for placement and density of keyphrases and wrote correct Meta tags and title tags. We undertook a content review and recommended placement of effective calls to action in pages, with an upgrade of content to include more compelling sales copy and increased intuitiveness of user navigation pathways within the website.
The results:
Skellerup Roofing actioned our recommendations and saw an increase in the volume of quality leads generated from the website.
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Testimonial:
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“Ashley recently provided a recommendation report for the optimisation of our website www.skelleruproofing.co.nz. His report was comprehensive and thorough and we are working through many of the proposed changes, which we are sure will be of benefit to our website over time. Ashley is clearly knowledgeable in the area of website optimisation and performance and I recommend his services to anyone who wants to see the success of their website improve measurably”
Jane Waddel
Skellerup Roofing
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