About the client:
Corporate Cabs provide premium chauffeur driven taxi services in Auckland, Wellington, Christchurch and Queenstown.
Services:
Taxi service
Airport transfers
Limousine Hire
Wedding car hire
Corporate Tour Service
The task:
Corporate Cabs undertook a recent rebuild of their website www.corporatecabs.co.nz. Webstrategies was tasked with assisting to ensure that the new website was launched in an as optimised state as possible. A particular challenge was to ensure that the new website was optimised for phrases using the word “taxi”. The website currently performed well on Google for search phrases using “cab”, but not for “taxi”, and this was a requirement.
Work undertaken:
Webstrategies provided input at key stages of the website development cycle: design stage, content writing stage, and launch phase:
1. Design stage: advised on content placement: key features, calls to action and user pathway start points. Reviewed visitor activity of existing (old) website and factored this into new content planning
2. Content writing phase. Draft content was a reviewed and optimised for relevant keyphrases that had been identified using keyword research.
3. Launch phase. Prior to launch a full technical analysis was undertaken to ensure the website met best practice for Google friendliness.
The results:
Within 10 days of launch the website performed in the top 5 Google NZ results for searches on the phrases “book a taxi online” and “call for a taxi”. Visitor levels from Google had risen by 74% over the old website.
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Testimonial:
“
Hi Ashley,
Just a quick note to say thanks for all your help with our website. Since employing the services of Webstrategies to oversee and advise us on the development and implementation of our new website we have already seen an increase in traffic. Our web developer also commented on how easy it was to work with you.
I look forward to implementing stage 2 of our programme in the near future.
Regards
Colin Samson I Chief Executive I Corporate Cabs Ltd
www.corporatecabs.co.nz
“
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