About the client:
Topdeck Flooring supply wooden flooring products to the New Zealand market. Their product range includes:
The Problem:
The owner of Topdeck Flooring was frustrated by a lack of success of their website in Google search result pages: they were constantly being overpowered by their competitors who achieved page 1 rankings for relevant keywords, while their own website failed to make any real impression on Google.
The solution:
We started with our full technical analysis of the website and determined that there were several issues which needed to be remedied. Paramount among these was the fact that all pages shared a common title tag and Meta tags, which were driven from one file. While the website did have a CMS there was no meta data management facilities on a per page level and this could not be easily remedied. As the client also had other issues with the CMS we advised and he agreed that a website rebuild was in order. The website was quickly and efficiently rebuilt by Worldnz using their proprietary CMS and full keyword optimisation was undertaken.
A keyphrase pool was established for the website and these phrases were optimised into each page correctly. This was supported by in-bound link (IBL) development, internal link development and sitemap management. We also undertook a review of the content and tweaked key features, calls to action and navigation pathways.
The results:
A month after completion of the work the following results had been achieved:
- Top 10 listings on Google for 23 relevent kyphrases including the following: flooring auckland # 5, bamboo flooring #10, laminate flooring auckland #6 etc
- Visitor levels from Google doubled following the changes made to the content of the Topdeck website
Download the Webstrategies Service List