Case studies top rankings on Google | WebStrategies - website optimisation and search engine optimisation (SEO) Auckland, New Zealand

Case Studies – pre September 09

Published on 26 September 2009 by Webstrategies in Case Studies, Increase visitors, Success on Google

www.conservationvolunteers.org.nz	Conservation Volunteers The problem: Poor performance on Google for project listings. The solution: Modified website code to automatically feature keywords for listings. The results: Top 5 rankings on Google for Project names eg: #2 for “Karori Wildlife Sanctuary Trust” #1 for “Waitakere Regional Park Maintenance” #1 for “Aroha Island Charitable Trust” 1 for “Mana Island Planting”

www.webstarters.co.nz	Webstarters The problem: Low performance on Google for essential keyphrases. Poor conversion of visitors to business. The solution: Website page tuning to emphasise the keyphrases in the correct locations and density. Copywriting to add impact and calls to action to content. The results: #1 on Google for a search on “starting a website” #2 on Google for a search on “free website hosting” #2 on Google for a search on “website development auckland” #3 on Google for a search on “web development auckland”

www.conveyancing.co.nz	Conveyancing The problem: This directory website needed more exposure on Google. The solution: Modified directory listing to feature law firm names prominently. Modified website structure to allow Google to access all regions and listings pages The results: #1 on Google for a search on “lawfirms auckland” #2 on Google for a search on “lawfirms wellington.”

www.careeranalysts.co.nz	Career Analysts The problem: Low performance on Google for essential keyphrases The solution: Website page tuning to emphasise the keyphrases in the correct locations and density. The results: #1 on Google for a search on “career assessment” #1 on Google for a search on “career coaching” #1 on Google for a search on “free xarerr healthcheck”

www.gardenretailsuccess.com	Garden Retail Success The problem: New website, no exposure on Google at all The solution: Got website indexed on Google in 36 hours. Website content tuning to push website up Google results pages.. The results: #1 on Google for a search on “garden retail consultancy” #1 on Google for a search on “garden retail marketing” #1 on Google for a search on “garden retail manuals”

www.mtcnz.org.nz	Ministry Training College The problem: Poor performance on Google for their essential keyphrase: “Bible College”. The solution: Website page tuning to emphasise the keyphrase in the correct locations and density, supporting by inbound link development. The results: #3 on Google for a search on “Bible College” #3 on Google for a search on “certificate in christain studies”