Here are some basic things you should now about your website’s performance, in a nutshell:
- Google accounts for around 50% of online searches
- 30% of searchers look at ONLY the results on Page 1 (i.e. the top 10 results)
- Over 40% of searchers look ONLY at the first 3 results on Google
- Only 15% of searchers look at page 2 or lower of Google search results
If your website does not feature in the first page of Google results for keyphrases relevant to your business, then you are missing out on FREE visitors to your website.
Where does your website rank on Google for your keyphrases?
- Un-optimised websites generally convert only 1-2 % of visitors to enquiries or sales
- Optimised websites can convert up to 10-15% of visitors to enquiries or sales
If your website is not converting your visitors to enquiries or sales optimally then you are missing out on business.
What are the conversion rates for your website?
All visitor activity for your website can be measured and analysed and adjustments made to ensure your website gets maximum visits, and then converts those visitors to enquiries or sales.
Author: Ashley Bryan
Webstrategies
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Hi! I like your article and I would like very much to read some more information on this issue. Will you post some more?
Hi there, thanks very much. Yes I will be posting regularly on a variety of aspects related to website optimisation and performance, so stay tuned. However what specific questions do you have about website performance? Happy to assist.