Since we started offering our free website analysis, we are getting more and more enquires from business owners and have learned that the most of them have trouble getting traffic to their website. Through our analysis we found out that the most people are not using the right key phrases in their websites, and don’t put relevant keywords in the important places.
So how can you find out what keywords are right for your website? First of all define:
- What is your business about? What are you charging clients for?
- What does your website and other advertising copy say?
- What do you think your customers are searching for?
Second: find keywords and key phrases that your customers use. (The terms you use in your business may be very different from the words your customers use, for example: a travel agency uses the phrase “low air fares”, but the most people search on search engines with the term “cheap flights”, so the search engines will just display in their results pages, websites which use the term “cheap flights”)
The key is to find the words and phrases people use when looking for your products and services on search engines and then plan your websites internal and external link structure with them.”
Here are some hints to consider to help you understand your prospects thinking better:
Try to find out the motivations and intent of your potential customers.
- What questions will they be asking?
- What do they want to accomplish?
(Use these questions to start a list of keywords and key phrases.)
There are two types of buyers. Some of them think methodically and logically and ask lots of “how” and “what” questions.
The other ones are more emotional and rational in their search. They are more concerned with the results and the experience, e.g. “getting cheap flights”, “best books about …” etc.
How can you think like your prospect? Ask yourself “why” questions, like: “Why would people need my product or service?”
Third: find out how much competition you have on the Internet and who they are. By looking at their websites you can find more key terms for your list and you can collect content ideas for your own website. We know that keyword research is a very time intensive process, so if you need help with your keyword strategy and analysis, ask us.
We can identify the keyword sets and key phrases for you which are in high demand and the ones which will be effective (that means they are in demand, but have the least competition).
With the identified keywords and key phrases for each of your pages, we can place them where they will be found by search engines and we will give you additional recommendations and ideas for effective internal and external keyword placement and work with you to get it done. We can also find for you effective niche keywords for which you could plan to get more content and pages into your website, to attract more quality customers to your site. To identify niches is a good way to get a very high ranking on search engines, because your competition for those phrases would be reduced.
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